Opinions expressed in this article are those of the sponsor. Today, B2B buyers call the shots and “expect to engage with us using the channel of their choice at any given moment in time” and at any point, they choose in the buying process.
This means revenue teams must learn to relinquish control – leaving behind “old ways” of marketing and sales-driven approaches that inhibit scale and speed to lead – and deploy an omnichannel, buyer-driven strategy that ensures precision in the market, delivering the right message at the right time and for the right buyer.
Join Cyndi Greenglass, president, Livingston Strategies, and Jennifer Goode, director of product marketing, Integrate, as they share strategies to connect and build trust with your buyers. Register today for “Drive Revenue and Relationships in a Buyer-First World,“ presented by Integrate.
About The Author Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.